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Ugly Christmas Sweater: Mass Appeal Product

November 13, 2017
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Ugly Christmas sweaters are used to be a symbol of the ultimate useless gift, however by now wearing one is an annual tradition that evolved from a temporary fad to a fashion staple.

Hot-Ticket Item Gets More Trendy

For the last at least 6 years ugly sweaters are a mega-hype apparel on Christmas time. If we look at the major retailers, we'll see that each year they offer a wide range of designs to celebrants:


Major chains like Target, Sears and Walmart report they have been offering wider assortments every year.

It has certainly been a product that people have wanted and increasingly each year come back to Target to buy.
— Jessica Carlson, spokeswoman of Target
In addition to the major retailers, there are online stores dedicated entirely to the holiday sweaters, among them are:

Moreover, celebrities like Britney Spears , Beyoncé and Whoopi Goldberg sold their own designs of holiday-themed apparel last year.
Ugly Christmas Sweaters
Examples of ugly Christmas sweaters you may start dropshipping already now. Scroll down to see more designs.
$
11.75

Multimillion-Dollar "Ugly" Industry

As for the size of this "ugly" craze, it may seem to someone that a window of a season is small, however, it's known from Fred Hajjar, president of UglyChristmasSweater.com, his team went from $40,000 in ugly Christmas sweater sales in 2012, to almost $5 million in 2015.

"We found out that Target and Walmart were doubling to tripling their seasonal ugly Christmas sweater inventory, and then you've got Kohl's, Macy's, Sears, and JCPenny all jumping on the bandwagon too," Hajjar told Fast Company at the end of holidays last year.

TipsyElves.com closed 2015 year with revenue of $10 million according to Enterprenue.com.
It's just getting so much traction with corporations and ugly Christmas sweater parties all over the place, I don't see it ever stopping.
— Fred Hajjar, president of UglyChristmasSweater.com
"We have had a couple styles here and there in the past holiday season, but our assortment is much larger than in previous years," said Jessica Carlson, spokeswoman of Target in 2015. "The sales for these products are really strong."

"It just continued to grow and grow and grow, and eventually we got to where we are now, which is completely mainstream. You can get these sweaters everywhere," says Libby Finn, President of Ragstock.com, adding that traffic to the website directly from searches for or related to "ugly sweaters" grew by 200% between 2012 and 2015.
Cash In on Dropshipping Ugly Christmas Sweaters
As you see the market is huge and any dropshipping online store owner may get a share of the pie. If we pay attention to prices, we see the following:
An average end-user price of ugly Christmas sweaters that major chains offer is about $30. If we're saying about UglyChristmasSweater.com and TipsyElves.com their average price varies from $50 to $60.
Prices of ugly Christmas sweaters on Dropwow marketplace for dropshipping online stores start from $10.22, for instance:
Consider the market is oversaturated? Competition grows every year, however, demand does the same. Many tweeted stories of their fruitless searches for the perfect ugly Christmas sweaters last year:
Mass Appeal Product: Ugly Christmas Sweater on Dropwow marketplace
Import Trendy Sweaters
to Gain Your Share in Multimillion-Dollar Industry
The holiday season will be upon us soon. NOW is the best time to start dropshipping these supremely ugly items , as ugly sweater hunters have already opened the season.
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Product Manager at Dropwow
Victor Ikonnikov
Product Manager at Dropwow
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