Four popular objectives among dropshipping stores:
- Traffic - the ad type when you pay for each click your links which you set in your Facebook ad
- Engagement - the ad is usually used to promote your Facebook fan pages, increase following. You pay each time a person sees your ad. Optimisation is usually targeted into comments, likes, shares.
- Video view - Facebook optimizes your ad for the cheapest and longest watching of your video ad. You pay each time a person watches your video.
- Conversions - the ad is oriented to add to carts and purchases. You pay each time a person sees your ad and Facebook optimizes your ad for conversions.
Traffic and Conversions are the most popular choices of new
dropshipping stores. It's recommended to start from traffic. When your store gets at least 30 purchases, select "Conversions".