September 7, 2018
How to Create Facebook Single Image Ad for Maximum Sales
Proven Tips to Succeed in Shopify Facebook Ads
This Facebook single image ad guide tells how to create a Facebook image ad that converts. It shows the examples of the best performing Facebook ads. Learn how to cause emotions to draw and engage your audience.

There are four Facebook ad formats (single image, carousel, slideshow, video) and I'm telling here about Facebook "Single Image Ads". This format is the most popular in dropshipping as it's easy to set up. Plus, there are easy-to-use free tools for creating attractive images. Let's move to the topic.

Table of content (click to navigate):

Facebook Ad Text Guidelines to Engage

Before you set up your first Facebook ad campaign look at the list of the criterion of an effective Facebook ad text how you may attract the attention of your audience and motive it to act now.
1
Start your text with a question or a problem. There are 2 ways to start your text in image ads - a question with an answer or a problem with a solution.

Why it's recommended to start with a question? When we see a question, it's physiologically impossible for us not to answer this question. It concerns silent answers too.

Why it's recommended to start with a problem and then offer a solution? The reason is that no one buys products, all of us we buy a solution. Women never buy dresses, they buy their attractive looks and the feeling of looking good. The same way men don't buy drills, they buy holes.

There is a term called "interaction marketing" which works well in social media when the people scroll down their feed line. In case your question is short, it has more chances to attract the attention of your audience.

For instance, Do you love skulls?
2
Use the word "free". Free is still one of the most powerful words in advertising. Write it as "FREE" or "FOR FREE" to make it visible.

For instance,
  • FREE shipping
  • FOR FREE just cover shipping
3
Limit your offer by time or quantity. The message about offer limitation encourages to act asap because of a sense of urgency. It's often written at the end. Why state it at the end? There is a physiological effect called the "serial position effect". According to it, a person has a tendency to recall the first and last sentence best, and the middle part worst.

For instance,
  • Hurry, limited suppliers
  • Today ONLY
  • Selling Fast. Order Now
  • Usually $140, just $80 today
  • 50% OFF for a limited time only
  • Low Stock. Order Soon
  • Secure yours before the stock is gone. Click to buy → (your link)
4
Add an action-oriented call to action. A call to action and usually combined with a limited offer.

For instance,
  • Click the button before the sales ends
  • Get yours now
  • Claim yours here
  • Buy this
  • Get it here
5
Ask to share, tag or like. When you ask people to tag someone who may like the product, share it or like, you get organic (free) traffic for your Facebook ad. People often tag their friends or relatives, the only thing you need to do is to ask them about it.

For instance,
  • Tag someone should buy it for you
  • Tag your friend
  • Like and share
Note: be careful with this tactic as some Facebook users consider it to be "annoying" and Facebook itself is fighting "engagement bait".
6
Contrast. As you need to hook people fast, the text on your images should be easy to read. Light grey color text on white background can be hardly visible, so use colors that contrast.
7
Concrete. Your idea should be easily perceived especially in case of text overlay on images for Instagram ads.

For instance,
  • FREE Necklace. Today Only
  • Buy 1 Get 1 FREE
  • FREE Necklace Just Pay Shipping
8
State feelings (not features). Don't present your product using features. Tell about it in terms of feelings. In reality, people are not logic in terms of shopping. They buy in the emotion of the moment. Later many people feign an excuse why they need to buy the product.
How to Create Facebook Single Image Ad for Maximum Sales
9
Use emoji but don't overuse them. Emoji can increase click-through-rate. Use this free emoji source to search for appropriate emojis and copy and paste those you need.
10
Add additional information to link description. Facebook ads have 3 text fields: ad main text, ad headline, ad link description. State new information in the link description.

For instance,
  • Free Shipping Worldwide
  • Free shipping, free returns
  • Many colors available
  • Wide size range - from petite to plus size
How to Create Facebook Single Image Ad for Maximum Sales
11
Start your ad headlines with numbers. AdEspresso analyzed over 750 thousand Facebook ads. This research proved that successful Facebook ads have numbers at the beginning of their headlines.
How to Create Facebook Single Image Ad for Maximum Sales
12
Use images with no more than 20% text. Some people call it "Facebook 20 rule". Using text on your images may harm your reach, use this free Facebook overlay tool for image text check. The Facebook image checker rates your image text and notifies in which cases it's better to change your image before placing it as you may not reach your audience.
How to Create Facebook Single Image Ad for Maximum Sales
Or, use images with no text at all. Sketchdeck tested and found out that no text ads performed better. The images with no text overlaid performed consistently better with a 6-7% lower CPC.
How to Create Facebook Single Image Ad for Maximum Sales
13
Shorten links to save space. Use a free tool Bitly to shorten your links. Bitly not only shorten URLs, it also allows to track how many clicks your links get, when and what the referring channels and locations are.

How to see the statistics:
  1. Copy the link
  2. Paste it into the URL bar
  3. Add "+" in the end and click "Enter"

Facebook Requirements to Image Ads

Facebook image ad design specifications and recommendations for Facebook Feed:

  • File type: jpg and png
  • Recommended Facebook ad image size: 1,200 x 628 pixels
  • Image ratio: 9:16 to 16:9
  • Use an image that contains less than 20% or no overlaid text
  • Ad headline limit: 25 characters
  • Facebook ad text limit: 125 characters
  • Link description limit: 30 characters
The best-performing Facebook ads specifications
The research of over 750 thousand Facebook ads that was mentioned above revealed parameters of successful Facebook ads.

  • Headline: 5 characters
  • Main text: 19 characters
  • Link description: 13 characters
Facebook image ad design specifications and recommendations for Instagram Feed:

  • File type: jpg and png
  • Maximum file size: 30MB
  • Recommended resolution: Upload the highest resolution image available that meets ratio requirements.
  • Text: Two rows of text will display
  • Minimum Image Width in Pixels: 500
  • Aspect Ratio Tolerance: 1%
  • Lower Minimum Width in Pixels: 500
  • Minimum Image Ratio: 4:5
  • Maximum Image Ratio: 1.91:1
  • Maximum Text Length: 2200
  • Maximum Number of Hashtags in Text: 30
  • Maximum Number of Cards in the Carousel Ads: 10
According to Facebook image policy, some images are not allowed to use. Read about the forbidden image types and reasons why Facebook may even disable your account.
Attractive Facebook Ads Images
Where to find attractive Facebook ad images? You may use images of your suppliers if you use Dropwow for instance. As some pictures are watermarked, ask for images without watermarks.

Photobanks are also a great source of the best images for Facebook ads, like Unsplash or Pexel. The images you may see there are free of charge as well as copyright-free.

Facebook also has a free image stock you may use too. Go to Images which is right below Format > Click "Free stock images" > Use the search bar to search for images.
By the way, watermarks won't appear in the final ad images.

How to create attractive Facebook ad images? Fast and easy tool for Facebook ad image creation is Canva. It's a free service that doesn't require any photo editing or design skills. If you know how to use Photoshop and you like it, use it. If you don't know it and wish to learn fast, use Canva. It's free and extremely easy. It's very popular among dropshipping store owners.

Create a Canva account > Use the search bar to find what you need > Edit the templates offered or create a new one. By the way, images dimensions are already present in Canva designs:
Facebook Ad Creatives Sources for Inspiration
If you're not sure how to design a Facebook ad and need ideas, this block will be helpful. Below are given some good sources that may inspire you.

  1. Use Swiped. Use Swiped to see Facebook ad design tips. Click Browse > Use filter
  2. Visit Adespresso to view creative Facebook hacks of over 170,000 ads
  3. Check 18 Facebook ads spy tools to search for the best-performing Facebook ads and get ideas and inspiration from them.

It's also a good idea to make your own source of Facebook ads tips too. Pay attention to the Facebook ads you see, follow the pages of brands that hire high-paid marketers for ads creation to get their ads in your news feed. Make screenshots of the ads you consider to be engaging to look at each time you start making your ads.
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Content Creator at Dropwow
Gulnur Ismailova
Content Creator at Dropwow