Why People will Buy from You?
Let's respond the question "why people will buy from you?", if you're in doubt how these strategies will help you. People buy from Shopify
stores (read here as "from you") but not from Amazon or some big retailers because dropshipping stores have good offers. As almost all the ads are made on Facebook and Instagram, people don't think about buying stuff at the moment.
When we plan purchases, we surf the Internet to compare prices, read reviews, search for coupons. When we see a special offer in the feed of Facebook or Instagram with a discount which is related to our interest and passion. Boom! We're on the hook. Urgency and scarcity made by countdown timers and limited-number of products, plus trust due to social prove elements like customer reviews add to an effect even more.
Some people also say about a Unique Selling Proposition (USP) but I would say that Shopify store is all about an impulse buy.
The right offer at the right time in the right place accomplishes wonders. However, if you wish to offer USP and build a brand, these both ideas are great but not when you're a newbie who should launch the first dropshipping website.